We’ve received glowing feedback in response to the brand new FSC certified business cards we bought from Aldine Printing.  They’re our greenest business cards so far.

I asked Lee Zuniss to explain what makes the FGX business cards so unique:

“The cards went through the letterpress several different times to achieve each shade of green and gray. Letterpress work is crisp because of its impression into the paper, giving greater visual definition to the artwork. Talk about classic! When I first viewed the FGX logo I immediately thought Letterpress for a few reasons.

John, Lee and I scrutinized the details and got the cards to look just right

The first reason was style.  FGX is a one-of-a-kind company and I thought that its stationery should reflect that.  Letterpress is stylish and professional.  Justin’s personality also played a role in this.  Justin and FGX have a certain WOW factor.  I wanted the FGX business cards to reflect that.”

The wow factor is worth all the time John Whitman and myself spent visiting Lee’s  TriBeCa factory, learning about our printing options and approving cards as they came off the letterpress.  It seems the overall “wow” factor of FGX; who we are and what we do is being remarked upon by our clients lately.  A number of them expressed a marked appreciation for FGX’s commitment to reducing their costs while making it easier for them ship greener. They especially appreciate these benefits when weighing their commitments to greener operations with the pressures that this economy can put on the reduction of operating costs.  Stay tuned to Shipgreener.com.  I’ll share some interesting client case-studies and feedback in my upcoming posts.

Cheers,

Chevon

Tags: Aldine Printing, Eco Printing, FSC Certified paper, Green Business Cards, Green Printing, John Whitman, Lee Zuniss, Letterpress, Whitman Writing

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